Wednesday, July 24, 2013

Happy Meal 2013: It's the Smurfs 2!

07.24.2013 – The unprecedented success of the Happy Meal brand for McDonald’s has been followed by other fast food restaurants. The aftermath of the Despicable Me 2 featuring the beloved minions has caused the marketing to bring the next one –- Smurfs !

The Smurfs (Les Schtroumpfs in French) has been around long before merchandise marketing was born for collectibles as it first appeared in a Belgian comic and television show. Smurfs first appeared in comics on October 23, 1958 by Peyo (pen name of Pierre Culliford).
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