Happy Meal 2013: The Smurfette Conspiracy!

08.03.2013 – Smurfette the only female Smurf would play a larger role in the upcoming sequel from Sony Animation Studios. If you have been following Peyo’s original comic strips she was never a Smurf by nature but rather a creation of the sinister Gargamel. The Happy Meal toys are slowly appearing in some parts of the Asian region and the reports about the US release was earlier than expected no that the Minions have blown up the interest in collecting these toys won’t translate the same success with the Smurfs.

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Sights & Highlights: Smurfs 2 Global Premiere Day!

07.28.2013 – The Global Premiere Day for Smurfs 2 culminated with the event last June 22, 2013 with the Global Smurfs Day. The highly promoted sequel from Sony Pictures Animated brought out the fans that grew up from Peyo’s creation. Smurfs 2 had a special screening earlier today and Columbia Pictures the local distributor for the film went all the way to make it something to celebrate having a Smurfs mascot and having cinema 4 in SM Mall of Asia decorated in baby blue and white.

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Happy Meal 2013: It's the Smurfs 2!

07.24.2013 – The unprecedented success of the Happy Meal brand for McDonald’s has been followed by other fast food restaurants. The aftermath of the Despicable Me 2 featuring the beloved minions has caused the marketing to bring the next one –- Smurfs ! The Smurfs (Les Schtroumpfs in French) has been around long before merchandise marketing was born for collectibles as it first appeared in a Belgian comic and television show. Smurfs first appeared in comics on October 23, 1958 by Peyo (pen name of Pierre Culliford).

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McDo PH: Should Implement a Happy Meal Policy?

07.23.2013 – Happy Meal’s recent success with the Despicable Me 2 Minions has pushed a huge demand that can never be compared. The global popularity of the yellow guys talking gibberish has changed the way some McDonald’s in other regions to re-think the policy to avoid some incidents from happening again. Smurfs 2 is the next Happy Meal toy in the line-up following the smashing success of DM2’s minion craze. This puts a lot of questions about how this will be done.

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The Smurfs 2 Teaser Poster Revealed!

Sony Pictures Animation revealed the one-sheet teaser poster for The Smurfs 2 which made the popular 1980s cartoons to the big screen in 2011 hit. The hybrid-live action/animated family blockbuster comedy returns in 2013!



The film reunites original castmembers Neil Patrick Harris, Jayma Mays, Sofia Vergara, Hank Azaria, Brendan Gleeson, Katy Perry, Jonathan Winters, Alan Cumming, Fred Armisen, George Lopez and Anton Yelchin. Read more »