The Iconic Happy Meal Box Returns!

09.19.2013 – Earlier this morning McDonald’s Philippines officially released the return of the Happy Meal box which was unveiled yesterday in a private media launch. For those who have not seen the Happy Meal box in the Philippines it was discontinued in 2001. Everyone who has seen a Happy Meal box can closely associated that without it that particular product is "not happy at all” as being the identity as part of the McDonald’s brand. This was previously mentioned when the US released Despicable Me 2 Minions was reviewed including the box.

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Meal Toy Battles: Happy Meal vs Kids Meal 2013!

08.16.2013 – Call it “the last man standing” but in the Philippines there are only two fast food restaurants who are still offering meals for kids that have toys for free. In the previous feature back in 2011 there were three including Wendy’s who offered toys but they stop having them anymore. Jollibee the biggest fast food restaurant in the Philippines which has now have stores all over the world is the second store that offers meals with toys. Of course McDonald’s started it all more than 30 years ago.

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Happy Meal Spotlight: Smurfs 2!

08.14.2013 – It’s been almost a month since the release of the Happy Meal featuring the characters from Smurfs 2 was released and some of them are still available in selected McDonald’s store in the Philippines. They even held a special #ToyPhotography contest for you to be able to win a Sony Cybershot digital camera. The US release came out last July 1, 2013 and it’s not the same as how Despicable Me 2’s minions have ruled the toy meal world.

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Happy Meal 2013: The Smurfette Conspiracy!

08.03.2013 – Smurfette the only female Smurf would play a larger role in the upcoming sequel from Sony Animation Studios. If you have been following Peyo’s original comic strips she was never a Smurf by nature but rather a creation of the sinister Gargamel. The Happy Meal toys are slowly appearing in some parts of the Asian region and the reports about the US release was earlier than expected no that the Minions have blown up the interest in collecting these toys won’t translate the same success with the Smurfs.

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Happy Meal 2013: It's the Smurfs 2!

07.24.2013 – The unprecedented success of the Happy Meal brand for McDonald’s has been followed by other fast food restaurants. The aftermath of the Despicable Me 2 featuring the beloved minions has caused the marketing to bring the next one –- Smurfs ! The Smurfs (Les Schtroumpfs in French) has been around long before merchandise marketing was born for collectibles as it first appeared in a Belgian comic and television show. Smurfs first appeared in comics on October 23, 1958 by Peyo (pen name of Pierre Culliford).

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McDo PH: Should Implement a Happy Meal Policy?

07.23.2013 – Happy Meal’s recent success with the Despicable Me 2 Minions has pushed a huge demand that can never be compared. The global popularity of the yellow guys talking gibberish has changed the way some McDonald’s in other regions to re-think the policy to avoid some incidents from happening again. Smurfs 2 is the next Happy Meal toy in the line-up following the smashing success of DM2’s minion craze. This puts a lot of questions about how this will be done.

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Happy Meal 2013: Despicable Me 2 US Release!

07.03.2013 – The movie comes out in the US in less than 24 hours and there was no details of what the minions that will come out but thanks to those who followed the updates regarding the releases in some parts of the world.



In the Philippines prior to the movie’s release it was sold out and no word on a restock as previously reported during the premier last Saturday that they have 1.2 million units allotted for the whole duration of the promotions. Read more »

Happy Meal Spotlight: Rise of the Guardians!

12.05.2012 – The Happy Meal for December 2012 revealed the promotion featuring Rise of the Guardians the film shown for the Holidays based from William Joyce’s The Guardians of Childhood book series and The Man in the Moon short film with ReelFX. The toys consist of six characters based from the animated feature though it would be great if Santa Claus was not trapped inside a Snow Globe. The promotion started late November where the interest has not picked up yet.

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